Cookie Policy
Last Updated: December 2025
1. Introduction
This Cookie Policy (“the Policy”) sets forth the principles, obligations, and operational standards under which InPerfume (“the Company,” “we,” “our,” or “us”) deploys cookies, tracking mechanisms, behavioural identifiers, analytics technologies, and related digital instruments (collectively, “Cookies and Tracking Technologies”) on Our Website. The Policy outlines the comprehensive manner in which these technologies are utilised to facilitate essential website functions, enhance user experience, support analytical evaluations, assist in fraud detection, and power advertising technologies. This document serves as a formal and authoritative legal statement intended to ensure full transparency for individuals (“you,” “your,” or “the user”) engaging with Our Website.
Cookies and Tracking Technologies constitute a vital component of modern digital infrastructure, enabling platforms to operate reliably at scale, maintain secure functionality, and deliver tailored interactions aligned with user preferences. This Cookie Policy is drafted to comply with the stringent requirements of the United Kingdom General Data Protection Regulation (UK GDPR), the European Union General Data Protection Regulation (EU GDPR), the ePrivacy Directive, the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and all other applicable global data protection laws. Where regulatory frameworks differ, the most protective standard for the user shall apply.
2. What Cookies and Tracking Technologies Are
Cookies are small data files that reside on your device when you visit Our Website. These files may be created directly by InPerfume (“first-party cookies”) or by third-party service providers with whom InPerfume collaborates (“third-party cookies”). Cookies may operate as session cookies, which expire at the end of your browsing session, or persistent cookies, which remain active until deleted or until their designated expiration date.
Beyond traditional cookies, Our Website may deploy additional technologies, such as pixel tags, device identifiers, local storage objects, web beacons, AI-driven behavioural modelling scripts, fingerprinting technologies, and encrypted authentication tokens. These mechanisms may not always store information directly on your device, yet for regulatory purposes, they are treated equivalently due to their ability to monitor, analyse, or facilitate interactions with Our Website.
These technologies collectively support essential functionalities, enhance usability, and enable strategic insights into service performance. They allow InPerfume to monitor operational stability, measure engagement patterns, prevent fraudulent activity, improve navigation, test new features, and support advertising technologies across various digital environments.
3. Why InPerfume Uses Cookies
The deployment of Cookies and Tracking Technologies is integral to providing a secure, efficient, and customised experience on Our Website. Cookies maintain the stability of core functionalities such as shopping cart operations, user authentication, secure payment processing, and page navigation continuity. Without these technologies, many essential functions would not operate, significantly limiting the usability and reliability of Our Website.
Furthermore, cookies enable InPerfume to understand how Our Website is accessed, how visitors interact with different features, and how operational performance can be optimised. Analytical insights derived from cookies allow us to refine product offerings, align interface design with user behaviour, and enhance the overall digital experience. In addition, cookies support targeted advertising efforts, enabling us to deliver relevant promotional material across digital platforms while evaluating campaign effectiveness through advanced attribution and measurement systems.
Cookies also serve a critical security role. They assist in identifying anomalies, detecting automated bots, preventing fraudulent or malicious activity, and supporting machine-learning algorithms that evaluate risk indicators. This sophisticated ecosystem ensures that Our Website remains secure and operational under increasingly complex digital threats.
4. Categories of Cookies Used by InPerfume
InPerfume employs various categories of Cookies and Tracking Technologies, each with distinct and legally justifiable purposes. Each category performs a specific operational role, contributing to the effectiveness, security, and personalisation of Our Website.
4.1 Strictly Necessary Cookies
Strictly Necessary Cookies are indispensable for ensuring the basic operability and integrity of Our Website. These technologies enable essential processes such as page loading, navigation, session management, cart functionality, checkout completion, fraud detection, and secure login authentication. Without Strictly Necessary Cookies, users would be unable to access the full features of Our Website or complete transactions. These cookies do not store personal information beyond what is necessary to maintain essential operations and are exempt from consent under many regulatory regimes.
4.2 Performance and Operational Cookies
Performance Cookies enable InPerfume to monitor and evaluate the operational efficiency of Our Website. These cookies gather aggregated data such as page response times, network performance, server load distribution, error frequencies, and system diagnostics. The purpose of these cookies is to determine areas where improvements are necessary and to ensure the long-term reliability of Our Website. The insights derived from Performance Cookies allow us to test new functionalities, evaluate system architecture performance, and implement optimisations that enhance responsiveness and usability.
4.3 Analytical and Measurement Cookies
Analytical Cookies collect detailed insights into user interaction patterns, navigation flows, engagement metrics, and behavioural trends. These cookies may interface with analytical engines and AI-based measurement tools capable of interpreting behavioural sequences to identify usage trends and optimise the collective user experience. They assist InPerfume in evaluating feature effectiveness, identifying high-interest product areas, understanding bottlenecks, and determining the success of digital initiatives. These cookies may collect pseudonymised information to allow data-driven decision-making while protecting user identity.
4.4 Functional and Personalisation Cookies
Functional Cookies enable Our Website to remember user preferences, settings, historical interactions, and custom configuration choices. By retaining this information, these cookies support a smoother, more personalised experience across sessions. Examples include maintaining language preferences, facilitating comparison lists, preserving display settings, and supporting customised user flows. These cookies contribute significantly to the convenience and comfort of the user experience by ensuring continuity and personal relevance throughout your interactions with Our Website.
4.5 Advertising, Marketing, and Retargeting Cookies
Marketing Cookies are deployed to deliver personalised advertising content based on interests inferred from browsing behaviour, purchase history, and interaction patterns. These cookies enable InPerfume and its authorised partners to conduct retargeting campaigns, evaluate conversion performance, build audience segments, measure campaign effectiveness, and allocate marketing resources more efficiently. Marketing Cookies support advertising ecosystems across digital platforms and ensure that users receive promotional content aligned with their preferences. InPerfume may collaborate with advertising networks, social media platforms, and measurement partners that deploy these technologies.
4.6 Security, Fraud-Detection, and AI-Based Risk Cookies
Certain cookies support advanced security functions, such as preventing fraudulent activities, detecting malicious behaviour, verifying identities, analysing anomalies, and scoring transactional risk. These technologies may rely on AI-driven behavioural analytics, algorithmic assessments, pattern recognition engines, and machine-learning models that continuously refine risk evaluations. These cookies enable InPerfume to maintain a secure digital environment, protect user accounts, prevent unauthorised access, and maintain platform integrity against sophisticated cyber threats.
4.7 Future Technologies and Evolving Tracking Mechanisms
InPerfume explicitly acknowledges the evolving nature of digital tracking technologies and reserves the right to incorporate future mechanisms into its cookie ecosystem. These may include biometric identifiers, blockchain-linked audit trails, advanced predictive modelling systems, quantum-secure tracking technologies, and innovations yet to be conceived. Such technologies will be deployed only in accordance with applicable law and subject to the governance principles outlined in this Policy.
5. Legal Basis for Deploying Cookies
InPerfume relies upon various legal bases for the deployment and processing of Cookies and Tracking Technologies:
5.1 Consent
Non-essential cookies, including marketing, analytics, and personalisation cookies, are deployed based on explicit, informed consent provided by the user. Consent is collected via regulatory-compliant cookie banners and may be withdrawn at any time without affecting past operations.
5.2 Legitimate Interests
Certain cookies supporting security, fraud prevention, performance optimisation, and internal analytics may be deployed on the basis of legitimate interests pursued by InPerfume, provided such interests do not override the rights and freedoms of users.
5.3 Contractual Necessity
Cookies necessary to facilitate transactions, enable checkout functionality, or maintain secure account access operate under contractual necessity.
5.4 Legal Obligations
Certain cookies assist in ensuring compliance with statutory obligations, such as security audit logs, regulatory reporting, and system integrity measures.
6. Third-Party Cookies and External Integrations
Our Website may incorporate cookies originating from third-party entities, including analytics firms, advertising networks, behavioural modelling partners, fraud-prevention providers, identity verification services, and performance monitoring platforms. These entities may deploy cookies to measure platform engagement, deliver marketing content, authenticate transactions, ensure security, and support InPerfume’s operational processes.
While InPerfume selects third-party partners with rigorous data protection standards, we do not control their internal cookie practices. Users should review the privacy and cookie policies of any third-party service integrated into Our Website to understand how external entities process their data.
7. Duration and Retention of Cookies
Cookies deployed on Our Website may persist for varying periods depending on operational necessity and regulatory compliance requirements. Session cookies expire upon browser closure, while persistent cookies remain active until manually deleted or until their programmed expiration. Marketing and analytical cookies may persist for extended durations to support accurate attribution, long-term behavioural analysis, and performance measurement. All retention periods are determined according to necessity, proportionality, and legal obligations.
8. How to Manage or Disable Cookies
Users maintain full control over their cookie preferences and may manage them through several mechanisms. These include adjusting browser settings, withdrawing consent through cookie banners, deleting previously stored cookies manually, or utilising privacy tools to limit tracking. Users should note that disabling essential cookies may significantly impair the usability and functional stability of Our Website, preventing access to features such as login, cart operations, checkout processes, or secure authentication flows.
9. Cookies Supporting Automated Decision-Making and AI
Certain Cookies and Tracking Technologies support automated decision-making processes, such as fraud detection models, behavioural segmentation engines, predictive algorithms, risk-scoring mechanisms, and personalised advertising systems. These technologies may analyse behavioural patterns, device characteristics, transactional data, and contextual indicators. Users may request human intervention in cases where automated decisions have significant legal or personal impact, where such rights are granted under applicable regulations.
10. International Transfers of Cookie Data
Data generated or collected through cookies may be transferred internationally to countries in which external service providers, analytics partners, or advertising networks operate. All such transfers are conducted in compliance with legal frameworks, including Standard Contractual Clauses (SCCs), adequacy decisions, contractual protections, encryption safeguards, and oversight mechanisms necessary to ensure the lawful and secure handling of personal data.
11. Protection of Cookie-Derived Data
InPerfume implements strict technical, administrative, and organisational safeguards to ensure that cookie-derived data remains secure. These include encryption protocols, secure access controls, anomaly detection systems, AI-enhanced threat monitoring, intrusion prevention mechanisms, and continuous evaluation of system integrity. These protections ensure the confidentiality, availability, and resilience of data against unauthorised access or misuse.
12. Updates to This Cookie Policy
InPerfume may revise this Cookie Policy at any time to reflect regulatory developments, industry best practices, operational adjustments, security enhancements, or technological innovations. Material updates will be communicated through Our Website. Continued use of Our Website following such updates constitutes acceptance of the revised Policy.
13. Contact Information
For inquiries relating to this Cookie Policy, cookie practices, or user rights associated with Cookies and Tracking Technologies, please contact:
Customer Support: +44 7735 610541 | Business Enquiries: +44 845 689 5589 | Email: info@inperfume.co.ukAddress: Hazelbury, Stoney Lane, Ashmore Green, Thatcham, Berkshire, Thatcham RG18 9HQ, United Kingdom
InPerfume remains dedicated to upholding the highest standards of privacy, transparency, and regulatory compliance in all aspects of cookie usage and tracking technologies.